Pester power: The new weapon in the fight against global warming – The Independent


I was quoted by The Independent in a piece about how influential young people are in the fight against climate change.


pester power climate change


“Young girls have enormous influence on their fathers. In the work I have done I would say that the most influential group of people of all are 12-year-old girls; they have their fathers wrapped around their little fingers.”


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About tomburke

Tom Burke is the Chairman of E3G, Third Generation Environmentalism, and an Environmental Policy Adviser (part time) to Rio Tinto plc. He is a Visiting Professor at both Imperial and University Colleges, London. He is a member of the External Review Committee of Shell and the Sustainable Sourcing Advisory Board of Unilever and a Trustee of the Black-E Community Arts Project, Liverpool.
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